A Healthy Start Starts Now
Feed your best friend the best food.
Feed Better, Your Way.
We make feeding a high-quality raw diet easier than ever with customized plans that meet the needs of you and your dog.
FROZEN RAW RECIPES
Perfectly balanced raw meals, frozen and cold-shipped to your door—just thaw and feed. Choose from 5 nutritious recipes, all made with 100% USDA meat.
BEEF
TURKEY
CHICKEN
DUCK
LAMB
FREEZE-DRIED RAW RECIPES
Raw nutrition with unmatched convenience. From pantry to bowl in seconds—just scoop and serve or rehydrate using warm water or bone broth. Made with 85% USDA meat + 15% non-GMO fruits and vegetables. Recommended for adult dogs only.
BEEF
CHICKEN
All freeze-dried and frozen raw recipes are formulated by PhD nutrition experts to be complete + balanced right out of the pack. You don't have to add a thing!
Just What You (and Your Dog) Need.
Just What You (and Your Dog) Need.
Tell us about your dog.
Customize our recommendation with your preferences.
Meals come directly to your door with free shipping.
Your first box includes a starter guide and free extras.
You can pause, cancel, or change your plan anytime.
Want to Move at Your Own Pace?
Start with our Essential Box—a standard assortment of our most popular frozen meals. Feed at your own pace, no subscription required.
Designed for a Dog's Biology
NO FILLERS OR PRESERVATIVES
MADE IN USA
COMPLETE & BALANCED PER AAFCO
PhD FORMULATED
USDA MEATS
COLD-PRESSURIZED FOR SAFETY
Switch to the clean fuel your dog deserves.